Reporting Line
- Corporate Communications Support Team Manager
- Online Marketing Lead
Primary Responsibilities
- Preparation, development and implementation of B2B Search Engine Marketing strategies in close collaboration with SGS business units to promote SGS business-related web pages, and websites, and to increase traffic and generate business leads through SEO, and other internet marketing techniques
- Give technical and business inputs to the Digital Marketing & Communication Management Team in terms of streamlining business and web processes, and updating methodologies
- Give technical and business inputs to the SGS.com Technical Development Team in terms of software application performance and continuous improvements.
Specific Responsibilities
- Be proactive with the different SGS lines of business to develop SEO strategies for their respective web sites (includes helping them understand the need for SEO, PPC, Social Media, etc., development of detailed proposals, follow-up, etc.)
- Prepare and monitor SEO campaign (keywords and meta data strategies, off-page optimization strategies and content optimization) for the web sites of the SGS business units
- Performs website audit to ensure that all strategies and campaigns (for SGS.com corporate and SGS business units’ web pages/websites) are compliant to Search Engine Rules, Guidelines and Best Practices, SGS’s Publication Standards and Web Usability Guidelines
- Collaborate with the Digital Publishing team for the implementation of optimization recommendations (copy) on the websites, and coordination and implementation of SGS business units’ requests (includes assessment of templates)
- Work in partnership with the Paid Search Specialists on paid search optimization
- Provide web analytics reports and analysis using Google Analytics and Google Search Console to the SGS Business units on request
- Monitor and optimise local business listings through Google My Business platform with SGS Business units
- Provides recommendation and best practices for SEO-related components of a web page/website (e.g. meta tags, meta description, alt tags) using the Content Management Systems (Sitecore)
- Performs testing and analysis on new web applications (as needed)
- Contribute to the development of Digital Marketing best practices and work processes for the teams
- Upon request of the SGS business affiliates, collaborate with the copywriters on recommended keywords for the creation of content for corporate web pages (e.g. news articles, landing pages)
- Conducts marketing and competitive research for the SGS business units
- Analyse search algorithm trends using different SEO tools and analytics platform
- Performs website audit on competitors’ websites and Content Management System companies and SEO agencies, etc. (as needed)
- Perform other tasks assigned that are related to the team and/or organization’s vision and goals
