**LOOKING FOR FILIPINOS BASED IN THE PHILIPPINES!!!
Position : Creative Lead
Salary Range : USD 1400-1600 /month
Working Schedule : You can work hours in the US timezone(s) of your choice
9 working hours per day, 5 days/week, flexible hours as long falls across US timezones
About the Company
Helps middle-aged men live 10 years longer.**
We are the telemedicine clinic for bigger guys, worldwide. We use medical weight loss treatment to solve our fellas' most pressing healthcare need, then remain a fella's core healthcare provider for the rest of their life - focused on men's health, mental health, and primary care.
We will have served 1 million fellas by the end of 2026, and 10 million fellas by the end of 2028.
Our mission is to solve male obesity worldwide, by accelerating the take-up of GLP-1s in middle-aged men. From this, we’ll become the world’s leading men’s health brand.
We’ve grown >40x since Sept 2022 (currently growing >30% MoM), are cashflow positive, have expanded our state coverage to >90% of US population, and have started to expand our clinical protocol beyond weight (e.g. testosterone)
We're still a young startup and are moving quickly. We have a long way to go. This is still Day 1.
You can read more about working at Fella here: https://fella.notion.site/Working-at-Fella-14a2ac8575d34d148d009bb410387af4
We're backed by top healthcare & consumer investors:
- Y Combinator
- Y Combinator
- Global Founders Capital — backed Facebook, Slack, LinkedIn, Revolut, Rocket Internet
- AngelList Early Stage Fund (backed by Naval Ravikant)
- BrandProject (venture-builder behind 2 unicorns)
- The founders of Indeed, Curative (unicorn), Alan (unicorn), Kaia Health (>$300mil valuation), Vouch Insurance (>$500mil valuation), Not Boring (Packy McCormick)
The opportunity as Creative Lead
As Creative Lead , you’ll work closely with our Head of Growth and CEO to shape the creative vision and direction across social campaigns and content.
You’ll start by auditing current creative assets and performance - identifying opportunities to refine strategies and creative that break through the noise and speak authentically to our audience. You'll set the vision and own execution of high-converting concepts across Meta, YouTube, and other formats.
Over time, you’ll transition into the creative growth expert, pioneering new social content frontiers that expand our reach and impact. You'll continually push the boundaries of campaign creativity.
In the future, you’ll be on the path to owning the entire creative direction for Fella as our brand scales. This means leading a high-caliber in-house team producing standout creative that delights customers and drives transformative business growth.
This is a full-time remote role.
You'll work report directly to our Head of Growth, as well as working closely with our CEO.
Key Responsibilities
- Straight away
- Lead creative creation:
- Refresh messaging and positioning - You'll re-evaluate our current messaging frameworks and value propositions. You’ll ensure our communications properly convey our differentiation, why we're worth it, and align deeply with customer needs/wants. You’ll tighten our messaging to be clear, compelling, and converting across campaigns.
- Audit existing creative - You’ll thoroughly evaluate current creative campaigns and assets. You’ll identify opportunities to better appeal to our core demographics and align to growth goals. You’ll take ownership of improving campaign performance through superior creative.
- Leading creative creation - You will spearhead the development of breakthrough concepts and content across campaigns and platforms—beginning with Meta (Facebook+Instagram) and soon expanding into new channels such as YouTube. This entails pushing boundaries to resonate with our audience in innovative ways, ultimately driving sustainable reach, conversion, and retention growth.
- Pioneer new creative mediums and campaigns - You’ll spearhead testing innovative content formats (e.g. VSLs), platforms, and distribution channels. You’ll formulate creative experiments focused on sustainable, scalable reach and conversion growth.
Our cultural standards
These are the core cultural standards to which we hold ourselves & our team-members:
- Belief in the mission — we will have served 10 million fellas by the end of 2028 and we transform the life of most who join. We have a lot of work to do. We are obsessed with our fellas and are dedicated to the mission.
- Bulldozing barriers — the world is malleable and we shape it. We truly believe this and act accordingly. We are at the mercy of no-one but ourselves.
- Unwavering integrity — we are at the frontier, so we often live in ambiguity with no trodden path. When we can’t look to others for guidance, we must maintain impeccable ethics and unwavering integrity.
- Enduring frugality — we are frugal. We hate being wasteful and we are anti-luxury. We spend our cash wisely & carefully - in a way that would make our grandmas proud.
- Do what is needed — speed is critical and often the solutions we need are messy. We are comfortable moving quickly and taking on gritty work.
- End-to-end ownership — we are comfortable owning projects from noticing the problem to delivering the outcome.
- Dedication to excellence — we are obsessed with our role, with a commitment to compounding self-improvement.
- Commitment to candor — we believe in open communication and transparency. We are clear & caring communicators, welcoming feedback.
- Only the paranoid survive — the road of expansion is bumpy. We are not fair weather sailers; we embrace the storms. However much we’ve already done, however far we’ve already come — all our work is still ahead of us.
- Keep your head down — we’re boring people doing exciting work. We don’t chase short-term status: no media profiles, no bullshit conferences, no investor drinks. We ignore short-term dopamine hits and focus on what matters.
Need to have
- Social ad mastery: You have 5+ years of successfully leading high-converting social ad creative. You know what makes an ad stand out and perform in the noisy Meta ecosystem.
- Conceptual innovator: You possess creative ideation abilities far above average. You brainstorm inventive social ad formats, approaches and narratives that stop scrollers in their tracks.
- Persuasive storyteller: You have exceptional copywriting and content skills focused on social engagement and conversion. Your superior messaging routinely achieves best-in-class CTRs and lower CPCs/CPMs.
- Cross-channel optimizer: You tailor creative across platforms based on performance data. You ensure creative synergy across Meta, YouTube, landing pages and other touchpoints.
Nice to have
- Specific expertise: You likely have experience across the creative stack - from writing to design to production. The more breadth, the better.
- VSLs: You possibly have experience leading the creative process for the launch of high-converting VSLs.
- Testing mindset: You methodically experiment with creative to let response data - not assumptions - guide optimization.
- Thrive under pressure: You remain solution-focused to hit deadlines and pivot creative smoothly amidst uncertainty.
- History of impact: You have spearheaded creative efforts that measurably improved campaign performance.
- Leadership ambition: You likely aim to manage an agency or lead an in-house creative team one day.
