- Lead the execution of marketing programs, campaigns, and activities.
- Creates an innovative and or sustaining marketing plan for the brand/s assigned.
- Strengthen online and social media campaigns by working closely with the creatives team for sales promotion and brand awareness.
- Local store marketing.
- Assure that the nationwide promos are approved by the top management and coordinate it with the concerned departments and franchisees.
- Handles Interbrand and External partnerships.
- Present marketing budgets to be spent on marketing-related projects and communicate them to the management for their inputs and approval.
- Analyze customer insights, consumer trends, and marketing analysis to build business strategies.
- Conducts competitor benchmarking.
- Collects data that is relative to the sales and promotion of the products offered.
- Maintain pre and post-evaluation of the deliverables.
- Managing and supervision of the marketing and creatives team.
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