Programmatic content editing
- Optimize programmatic content for SEO
- Check content for grammar using Grammarly
- Fact check content against sites like https://www.ato.gov.au/
- Internal linking to appropriate and relevant content to improve the user experience
- Select and add the relevant and appropriate images to the articles
Publish content in Webflow
Bespoke content creation
- Analyze internal data for content opportunities
- Research and create relevant content
- Optimize content for Search
- Meta titles and descriptions
- Keyword placement
- Internal links
- Add images and alt tags
Content publishing (Webflow training is provided)
- Manually publish content to Webflow
- Edit content within Webflow CMS
- Bulk update content via CSV upload in Webflow
Existing content optimization
- Analyze internal data for content performance
- Research topic to understand ranking factors
- Optimize content for Search
- Meta titles and descriptions
- Keyword placement
- Internal links to and from
- Add images and alt tags
Content distribution
- Scheduling social posts via Canva
- Adding performing content to paid distribution campaigns
- Link building
- 2+ years of content writing/editing
- Experience in a CMS editor like WordPress or Webflow, ideally Webflow
- Proficiency in the English language, both written and verbal
- Ability to work Sydney Time
Nice to Have
- 1+ years experience with Microsft 365 products
- Experience with Loom, Slack, and Outlook for internal comms
- Eye for design, which images match the content
- Handy with Canva and other design tools
Tech stack
- Webflow - publishing CMS
- Grammarly - editing and proofing
- ChatGPT for ideation and help with content creation
- Amplitude - SEO performance analytics and experiment reporting
- GA4 - Secondary analytics
- Search console - SEO performance
- Byword - programmatic SEO
- Perplexity.ai - content research
- Canva - image design
- SEMRush - site optimisation and content opportunities
- Webflow - CMS
- Competitive salary
- Private Healthcare
