Position: PPC Manager
Working Hours: Monday - Friday, 7am-3pm or 8am-4pm (UK time)
Salary Range: 900 - 1500 USD/ month (Depending on the interview result and the client's approval)
We are seeking a talented and experienced Email Marketer to join our team. As an Email Marketer, you will be responsible for developing and executing effective email marketing campaigns to engage our target audience, drive conversions, and optimize customer retention.
Responsibilities:
- Create compelling email campaigns from concept to execution, including planning, copywriting, designing, and scheduling.
- Segment and target email lists based on various criteria, ensuring highly personalized and relevant content for different customer segments.
- Conduct A/B testing and analyze campaign performance, including open rates, click-through rates, conversion rates, and overall ROI.
- Continuously optimize email campaigns to maximize engagement, deliverability, and conversion rates.
- Monitor industry trends, best practices, and regulations to ensure compliance and stay ahead of the curve in email marketing strategies.
- Help ensure that new products are launched successfully using dedicated campaigns
- Monitor and analyze email deliverability and take necessary actions to improve inbox placement rates.
- Provide regular reports and analysis on email marketing performance and make data-driven recommendations for improvement.
- Write our weekly industry specific email newsletter
- Proven work experience as an Email Marketer for an ecommerce business
- Strong understanding of email marketing principles, best practices, and industry trends.
- Proficient in Klaviyo and HTML/CSS coding for email templates.
- Excellent copywriting and content creation skills, with the ability to tailor messages to different target audiences.
- Data-driven mindset with strong analytical skills to track and measure campaign performance.
- Experience with A/B testing, segmentation, and personalization strategies.
- Familiarity with email deliverability best practices and CAN-SPAM regulations.
- Strong attention to detail, organizational skills, and the ability to work independently.
- Excellent communication and collaboration skills to work effectively in a remote team environment.
- Interest in cycling or outdoor sports a plus
Education:
Bachelor's degree in Marketing, Communications, or a related field is preferred but not required. Relevant experience and skills will be considered.
