We are seeking a skilled and experienced Web Content Specialist to maintain content on our websites and support global stakeholders in the development of their sites.
As part of a Digital Marketing team - acting as an internal agency - the web development team that supports Global Marketing and the organization (i.e. internal clients) serving the globe. You will work collaboratively with cross-functional teams in supporting all of the Turnitin organization’s portfolio of products in achieving revenue targets by providing a first-class digital marketing service that meets and exceeds the expectations of colleagues and customers.
Responsibilities:
Web Content Support
- Utilize content management systems (CMS) to upload, format, organize and publish web content.
- Regularly update and maintain the content on the website to ensure accuracy and relevance.
- Support content authors with content entry questions or issues.
- Implement on-page SEO best practices to improve organic search visibility.
- Stay informed about SEO trends and implement strategies to enhance website ranking and performance.
Analyze & Experiment
- Collaborate with cross-functional teams to gather information and insights for content creation.
- Monitor website analytics to track the performance of content and identify areas for improvement.
- Provide regular reports on key performance indicators (KPIs) related to web content.
Collaboration and Communication
- Work closely with the in-house design and web development teams to ensure a seamless and user-friendly experience on the website.
- Participate in development sprints as a QA resource to ensure content and SEO are not negatively impacted.
- Support global stakeholders by acting as a point of contact for the Web Team and escalate as needed.
