LOOKING FOR FILIPINO CITIZENS BASED IN THE PHILIPPINES
Working Hours: 40 hours per week CST
Salary Range: 900 - 1, 500 USD
About the role:
This role will be responsible for the deployment, optimization, and reporting on the performance of our digital marketing strategy. We have 4 technology-enabled golf driving ranges (https://www.golfranchusa.com/) in Dallas, TX, Kansas City, MO (2x facilities) and Brookfield, CT.
We have a budgeted spend of $2,500 / month / site ($10,000 total across all sites / month) to deploy across all digital platforms. The role will work closely with Golf Ranch’s executive team.
Duties and Responsibilities:
- Funnel Development and Optimization:
- Design, implement, and optimize end-to-end marketing funnels across paid search, social and programmatic campaign management to drive lead generation and customer acquisition.
- Collaborate with cross-functional teams to align funnel strategies with overall marketing and sales objectives.
- Paid Search, Social, and Programmatic Campaign Management:
- Develop and execute paid search campaigns using platforms such as Google Ads.
- Plan, implement, and optimize paid social media campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter.
- Utilize audience segmentation and targeting strategies to maximize campaign effectiveness.
- Conversion Rate Optimization (CRO)
- Implement and oversee A/B testing initiatives to optimize ad creatives, landing pages, and other elements of the funnel.
- Work closely with the design and development teams to enhance user experience and conversion rates
- Performance Analysis and Reporting:
- Generate regular and ad-hoc reports on funnel performance, providing actionable insights and recommendations.
- Utilize data analysis to measure the impact of paid campaigns on lead quality, conversion rates, and overall marketing ROI.
Requirements:
- At least 3 years of experience in the same role.
- Experience in Google Ads, Google Analytics, Meta/Facebook Business Manager, Linkedin Campaign Manager, and Hubspot
- Experience in creating reporting dashboards
- Experience in competitor analysis tools (analyzing performance vs. competitor ads)
