Reporting to the Marketing Manager, the Product Marketing Supervisor will lead the development and execution of local marketing activities and campaigns for pet food and specialty nutrition products. This role encompasses a blend of creative, analytical, digital, commercial, and administrative responsibilities aimed at promoting products and services. The incumbent will collaborate closely with various departments such as production, sales, and supply chain, contributing significantly to fostering a B2C Pet food mindset and culture internally.
Key Duties and Responsibilities
Strategy and Program Creation:
- Propose comprehensive marketing plans encompassing both offline and online strategies.
- Execute and evaluate strategies and tactics including objectives, programs, and budgets.
- Oversee the development and deployment of national marketing campaigns including packaging designs and point-of-sale materials (POSM).
- Review category performance regularly and recommend corrective action plans as needed
Promotional Activities
- Develop and execute promotional ground activities to enhance brand visibility and engagement.
- Ensure perfect product display in offline stores, including POSM applications.
- Organize internal and external events such as product exhibitions to drive brand awareness.
Digital Optimization:
- Maintain and optimize online digital platforms including Facebook, Instagram, Tiktok, and websites.
- Manage social media campaigns, content planning, and engagement, potentially in collaboration with digital agencies.
Content Development and Execution:
- Write and proofread creative copies for brochures and other marketing tools.
- Develop campaign execution briefs and execute brand communications across various media channels.
- Collaborate with digital marketing and media agencies to deploy communication assets effectively.
Analysis & Insighting:
- Analyze the competitive landscape to identify opportunities and threats in the pet food market.
- Conduct post-promotion analysis to optimize future promotional activities.
- Provide insights to shape strategic decisions and positioning strategies for the brand.
- Analyze internal sales, market shares, and other brand health indicators.
- Conduct consumer research to gain actionable insights and drive growth strategies
Resource Management & Collaboration:
- Monitor product category resources and budget management.
- Ensure cross-functional alignment in operationalizing product marketing plans.
- Support marketing team projects and improvements as assigned.
