The Talent Acquisition Social Media Specialist is responsible for developing external and internal advertisements, employer brand videos, social media reels, and videos that align with TSA branding and the TSA Marketing team. Additionally, you will oversee the management of the company's official pages on platforms such as Facebook, Instagram, and LinkedIn.
Responsibilities:
- Your role will involve developing and implementing social media strategies aimed at enhancing brand visibility, fostering engagement, and generating leads. This will entail identifying target demographics, choosing suitable social media channels, and crafting content schedules.
- You will be tasked with producing and selecting compelling content for various social media platforms like Facebook, LinkedIn, Instagram, Twitter, and YouTube. This could involve composing and revising posts, creating visual graphics, and developing videos.
- Your responsibilities will include overseeing and interacting with the social media community associated with the brand, addressing comments, messages, and queries promptly and professionally. It is essential to establish and uphold a favorable online image.
- You might have the task of overseeing social media advertising campaigns, which involves developing ad materials, pinpointing target audiences, and enhancing campaign effectiveness to meet set goals.
- Your role will involve monitoring and analyzing social media metrics to assess the success of campaigns and make decisions based on data. This encompasses tracking reach, engagement, conversion rates, and other essential performance indicators.
- For a social media specialist, keeping up-to-date with current trends, optimal methods, and upcoming technologies in social media marketing is crucial. This will enable you to remain competitive and introduce cutting-edge strategies.
- You will work closely with interdisciplinary teams, including marketing, sales, and creative departments, to synchronize social media initiatives with overarching marketing goals and campaigns.
- You will be responsible for ensuring that all social media actions adhere to applicable laws, regulations, and ethical standards. This involves upholding user privacy, copyright regulations, and industry-specific guidelines.
