At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.
Job Description
- Leads the communication strategy crafting and campaign development for an assigned business/businesses within an identified consumer segment, guided by keen understanding of the consumer behavior, the cultural context, the category landscape, the channel mix, and the businesses’ product portfolio, pricing, and go-to-market approach.- Oversees an internal/external channels/media and creative team to assemble a communications go-to-market plan to launch new products, devices, services, or branded experience for their assigned business/businesses; manages the project deliverables and stewards the campaigns to launch and monitoring. Reports to one of the Integration Brand Comms Leads.
Carries the view of all campaigns planned by their assigned business/businesses within the quarter/semester/year and is able to align these with masterbrand equity-building efforts and to track success of business/brand proposition, and to link these to cumulative segment penetration over time.
Understands the Globe masterbrand – target audience segments, attributes and equity, branding identity, and assets; is able to guide and align segment campaign design.
Guides a team of channels/media and creatives, whether internal and external, to design, build, and launch business-targeted campaigns that show deep insight (consumer/culture/category/product) leading to a well-thought-out role of the brand; that use the ideal communication channel mix given the audience; that accurately express the campaign intent across creative formats or executions; that comply with pre-set rules, guidelines and approval SLA for ASC, DTI, and relevant external partner or, agencies; and which can be properly measured against identified brand health attributes.
Monitors and ensures delivery of all partner agency output and irons out contractual and administrative requirements to ensure smooth operation.
Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.
